OUR STORY
Visualista was born from a passion for digital branding, creative design, and the power of visual storytelling. In today’s fast-paced, content-driven world, brands are in constant competition for attention and loyalty - making high-quality, original digital presence more crucial than ever. At Visualista, we believe that a seamless, distinctive brand identity is the key to standing out. Our holistic approach draws on expertise across branding, art direction, photography, styling, content production, and marketing strategy to build meaningful and memorable brand experiences. Expanding on this vision, Visualista now includes an editorial platform - offering inspiring narratives, creative collaborations, and valuable industry insights that engage audiences and elevate the conversation around design, lifestyle, and innovation.
Elena Tikhonova
Visualista Founder & Creative Director
Elena is a multidisciplinary creative with over 15 years of experience in the fashion and interior design industries. As the Founder and Creative Director of Visualista, she combines her expertise as a visual branding specialist, brand consultant, designer, and art director to deliver a holistic approach to business development. Elena offers end-to-end services - from concept styling and interior photography to production and marketing strategy - helping brands in design, hospitality, and fashion connect visually and strategically with their audience.
Her work has been featured in leading publications including The World of Interiors, Elle Decoration, and Country & Town House. With advanced qualifications in luxury design innovation, art direction, and digital marketing, Elena brings a refined, multidimensional perspective to every project she leads.
VISUALISTA TEAM
The Visualista team is a collective of multidisciplinary creatives united by a passion for visual storytelling, design, and brand development. With expertise spanning branding, photography, art direction, styling, content production, and marketing strategy, the team brings a holistic and collaborative approach to every project. Whether crafting a visual identity, producing editorial content, or building a full-scale brand experience, Visualista blends creativity with strategic insight to deliver compelling, cohesive results. Their combined experience across fashion, interiors, and lifestyle sectors ensures each brand they work with is positioned with clarity, authenticity, and lasting impact.
Alla Yaskovetz
PR & Communications,
Editor at Visualista Edit
With over a decade of experience in PR and marketing, Alla specialises in helping designers, architects, and visual creatives build distinctive, memorable brands. Her background includes leading communications for major design events, developing global promotional strategies, and managing international marketing for luxury design brands. Alla brings deep expertise in brand positioning, media strategy, content creation, social media, and event management - combined with a strong understanding of the creative industry. She offers businesses tailored PR and marketing solutions designed to elevate visibility, strengthen brand identity, and connect meaningfully with target audiences.
Evgenia Inkeles
Creative Producer
Evgenia is a creative producer with a background in advertising, branding, and communications. She brings together creative thinking and structured production management to help brands and teams tell their stories across digital, social, and broadcast platforms.
Her experience includes working with global FMCG brands (including Heinz and Kellogg’s), delivering multi-channel campaigns from concept to completion. Alongside this, she has supported film productions, overseeing creative workflows and ensuring smooth delivery through every stage.
With a calm and collaborative approach, Evgenia is skilled at balancing creative ambition with the practicalities of production, creating space for ideas to flourish while keeping projects firmly on track.