OUR STORY
Visualista was born from a passion for digital branding, creative design, and the power of visual storytelling. In today’s fast-paced, content-driven world, brands are in constant competition for attention and loyalty - making high-quality, original digital presence more crucial than ever. At Visualista, we believe that a seamless, distinctive brand identity is the key to standing out. Our holistic approach draws on expertise across branding, art direction, photography, styling, content production, and marketing strategy to build meaningful and memorable brand experiences. Expanding on this vision, Visualista now includes an editorial platform - offering inspiring narratives, creative collaborations, and valuable industry insights that engage audiences and elevate the conversation around design, lifestyle, and innovation.
Elena Tikhonova
Visualista Founder & Creative Director
Editor-in-Chief at Visualista Edit
Elena is a multidisciplinary creative, brand strategist and art director with over 18 years of experience across design, fashion, hospitality and visual communications. As Founder and Creative Director of Visualista, she brings together creative direction, brand strategy, design and visual storytelling to help businesses build distinctive identities and meaningful connections with their audiences.
Her multidisciplinary approach spans brand positioning and identity, creative direction, interior styling, photography and film, content production and marketing strategy allowing her to shape projects from initial concept through to their visual expression and communication.
Elena holds a First-Class Master’s degree in Luxury Design Innovation and Brand Management from the University of West London, alongside qualifications in Art Direction for Fashion (UAL) and Digital Marketing.
Her creative and photographic work has been featured in leading publications including The World of Interiors, Tatler, ELLE Decoration and Country & Town House.
VISUALISTA TEAM
The Visualista team is a collective of multidisciplinary creatives united by a passion for visual storytelling, design, and brand development. With expertise spanning branding, photography, art direction, styling, content production, and marketing strategy, the team brings a holistic and collaborative approach to every project. Whether crafting a visual identity, producing editorial content, or building a full-scale brand experience, Visualista blends creativity with strategic insight to deliver compelling, cohesive results. Their combined experience across fashion, interiors, and lifestyle sectors ensures each brand they work with is positioned with clarity, authenticity, and lasting impact.
Alla Yaskovetz
PR & Communications,
Editor at Visualista Edit
With over a decade of experience in PR and marketing, Alla specialises in helping designers, architects, and visual creatives build distinctive, memorable brands. Her background includes leading communications for major design events, developing global promotional strategies, and managing international marketing for luxury design brands. Alla brings deep expertise in brand positioning, media strategy, content creation, social media, and event management - combined with a strong understanding of the creative industry. She offers businesses tailored PR and marketing solutions designed to elevate visibility, strengthen brand identity, and connect meaningfully with target audiences.
Evgenia Inkeles
Creative Producer
Evgenia is a creative producer with a background in advertising, branding, and communications. She brings together creative thinking and structured production management to help brands and teams tell their stories across digital, social, and broadcast platforms.
Her experience includes working with global FMCG brands (including Heinz and Kellogg’s), delivering multi-channel campaigns from concept to completion. Alongside this, she has supported film productions, overseeing creative workflows and ensuring smooth delivery through every stage.
With a calm and collaborative approach, Evgenia is skilled at balancing creative ambition with the practicalities of production, creating space for ideas to flourish while keeping projects firmly on track.
Ramina Zimuldinova
Stylist
Ramina Zimuldinova is a London-based image consultant and stylist known for creating authentic, elegant wardrobes that prioritise high quality, sophisticated style, and complete comfort. She works with a wide range of clients — from professionals and creatives to public figures — and has styled for names such as Paul C. Brunson, as well as brands including Netflix, EasyJet, Oatly, and Tinder.
Her refined, minimalist touch runs through every look — whether she’s working with modern city chic, timeless classics, or even a relaxed bohemian aesthetic. From wardrobe analysis and personal shopping to photoshoot styling, Ramina helps clients express their personality and lifestyle through clothing that feels as good as it looks — whether for everyday life, special occasions, or moments of transformation.
Marina Belonogova
Photographer
Marina Belonogova is a London-based photographer with a passion for capturing honest, emotive moments — whether on set or in everyday life.
Her work spans fashion campaigns, lookbooks, events, and personal portraiture, always aiming to bring out a natural feel in every frame. Marina has worked closely with clothing and jewelry brands to create thoughtful, high-quality content for e-commerce and social media.
She also produces short video pieces, helping brands and individuals tell their stories through motion. With projects taking her across several countries, Marina draws inspiration from diverse people and places. She works comfortably with both natural light and studio setups, always adapting her approach to suit the story.
Lev
Digital Strategy & Technology Specialist
With expertise across digital technology, website development and performance marketing, Lev leads the technical and digital implementation behind Visualista’s creative and brand strategies. His work spans website development, SEO and AI search optimisation, analytics, social media promotion, digital advertising and integrated online campaigns.
Combining technical expertise with a strong understanding of digital performance, he helps brands strengthen their online presence, improve visibility across traditional and AI-powered search, and turn creative concepts into measurable digital experiences. From website optimisation and analytics to campaign implementation and emerging AI technologies, his role bridges the gap between creative direction, technology and performance ensuring that Visualista’s work is not only visually compelling, but strategically effective in the digital landscape.