The Best Booths at Frieze Masters 2025 — From Surrealist Icons to Modern Masters
- Alla Yaskovets
- Oct 18
- 3 min read
Frieze Masters 2025 brings together the past and present of art history in a curated dialogue that feels more alive than ever. This year’s standout booths bridge ancient craftsmanship, modernist innovation, and conceptual calm — from Roman glass vessels reimagined through floral design to Korean Dansaekhwa’s meditative minimalism and Pop Art’s vibrant energy. Visualista’s editors walked the aisles to select the presentations that best capture the fair’s spirit: thoughtful, sensorial, and visually magnetic.
Ben Brown Fine Arts, Frieze Masters 2025
If there were any doubts about the enduring allure of Les Lalanne, Ben Brown Fine Arts’s booth dispelled them instantly. Half of the gallery’s presentation is devoted to the late designers’ in-demand sculptures, dominated by a flock of life-sized François-Xavier Lalanne sheep perched on artificial turf. “I’ve got this flock of sheep that I’m selling individually, but I thought it would be wonderful for people to see it collectively,” said Ben Brown. Complementing the playful herd are Claude Lalanne’s whimsical chairs, benches, and tables, each balancing surrealist fantasy with functional design. The other half of the booth spotlights a stellar lineup of 20th-century heavyweights, from Warhol to Boetti, illustrating the gallery’s deft curatorial range.
Thomsen Gallery, Frieze Masters 2025
New York’s Thomsen Gallery attracted attention with a delicate display of 20th-century Japanese baskets, traditionally used for Ikebana. Their intricate bamboo and rattan construction frames natural forms with asymmetry and restraint, while folding screens and tea bowls highlight the subtle artistry of Japanese decorative traditions. Founder Erik Thomsen described the works as “simple materials, extraordinary style,” with prices ranging from $4,000 to $10,000.
Omer Tiroche Gallery, Frieze Masters 2025
The gallery’s focus on Geometric Abstraction offers a masterclass in colour, light, and perceptual play, featuring Josef Albers, Alexander Calder, Bridget Riley, Frank Stella, and Victor Vasarely. Günther Uecker’s Lichtscheibe (1994), a motorised disc of hammered nails, transforms light and shadow into a meditative, kinetic experience.
Charles Ede Gallery, Frieze Masters 2025
Known for its expertise in ancient art and, more recently, its expansion into 19th-century to modern paintings and works on paper, Charles Ede took a creative approach to its Frieze Masters presentation this year. The gallery collaborated with renowned British florist Shane Connolly MBE to bring delicate floral arrangements to life within ancient Roman glass vessels. The result is a poetic dialogue between fragility and endurance — transient blooms inhabiting objects that have survived millennia — offering visitors a fresh, sensorial way to engage with antiquity.
Jhaveri Contemporary, Frieze Masters 2025
A solo stand of bronze sculptures by Bangladeshi pioneer Novera Ahmed (1930–1973) blends modernist abstraction with inherited folk traditions, creating works that traverse East and West, figuration and abstraction.
Johyun Gallery, Frieze Masters 2025
A serene, meditative highlight of Frieze Masters, Johyun Gallery’s presentation is dedicated to Korean Dansaekhwa pioneer Park Seo-Bo. The booth offers a rare opportunity to trace the artist’s evolution — from the tactile, earth-toned Primordialis works of the 1960s to the rhythmic, contemplative Ecriture paintings that cemented his status as a master of material and repetition. What makes this display particularly compelling is its quiet power: the textured surfaces invite close looking, their minimalism pulsing with life and discipline. Accompanied by Park’s newly released autobiography and graphic novel, the presentation bridges art and literature, allowing visitors to connect with the artist’s process and philosophy beyond the canvas.
MARUANI MERCIER, Frieze Masters 2025
For those drawn to the icons and experiments that shaped 20th-century art, MARUANI MERCIER delivers one of the most compelling cross-generational presentations at Frieze Masters. The booth moves fluidly from Surrealism to Pop, bringing together Salvador Dalí, René Magritte, Jean Dubuffet, Francis Picabia, Andy Warhol, and Sue Williams in a conversation that feels both historic and strikingly contemporary.
At its heart is René Magritte’s Le Grand Air — a quietly poetic vision that distills the Surrealist’s enduring fascination with illusion and perception. Nearby, a rare double-sided painting by Francis Picabia (Femme Nue and Banza) captures the artist’s restless shifts in style and mood, while Andy Warhol’s Ladies and Gentlemen electrifies the space with its chromatic energy and bold portraiture.
What makes this booth stand out is its cinematic sense of rhythm: a curated dialogue between fantasy, provocation, and pop cultural sheen.
Frieze Masters + London 2025 runs from October 15 to 19 at Regent’s Park, offering a curated exhibition of ancient, modern, and contemporary art. Visitors can explore the booths through daily public hours and guided tours, experiencing highlights from iconic masters to emerging voices. More information www.frieze.com
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