Introducing the VISUALISTA Digest
- Alla Yaskovets
- May 25
- 12 min read
Updated: Oct 2
Visualista launches a new regular editorial digest spotlighting the very best of British interiors publishing. In our May edition, we focus on five leading print design titles: The World of Interiors, House & Garden, ELLE Decoration, Homes & Gardens, and its sister magazine Livingetc.
This digest is designed to help designers, studios, and brands navigate the fast-moving and competitive landscape of the UK interiors media — highlighting editorial opportunities, thematic focuses, and standout features each month.
The World of Interiors Digest
Editor’s Letter
Let’s begin with the icon! The editor's letter in The World of Interiors is always a standout, and this one is no exception. Emily Tobin, still relatively new to the role, having been at the helm for just over a year, reflects on the evolving landscape of the magazine. This issue marks the end of the beloved Table section, which has run for more than three years, a fitting end to a chapter. Looking ahead, Emily shares exciting news, including the launch of the One Lasting Thing writing competition in partnership with Montblanc—an invitation for designers and readers alike to reflect on the objects and spaces that hold lasting significance.
This Month’s Focus
Kitchen and bathroom spaces take centre stage this month, reimagined with sensuous materiality. True to The World of Interiors’ mission to inspire, the issue features three beautifully styled editorial shoots, each rich in colour, texture, and detail, showcasing the latest products in imaginative settings. Adding depth, a series of sketches from architects and designers present clever and original kitchen design solutions. As ever, this curated and finely tailored selection makes the magazine irresistible; once you open it, you won’t want to put it down.
Exhibitions & Design Highlights
The World of Interiors turns its attention to the leading events in the world of collectible design and decorative arts. The magazine spotlights TEFAF New York and The Treasure House Fair — two standout destinations for exceptional craftsmanship and historical treasures. Additionally, the magazine offers a deeper exploration of handmade excellence by highlighting the upcoming London Craft Week. These events speak directly to the magazine’s core values: a reverence for tradition, craft and a love of process.
Design Trends (Without Saying “Trends”)
The World of Interiors may not speak overtly about trends, and the word itself rarely appears in its pages. Yet make no mistake: the magazine is deeply attuned to the cultural currents shaping design conversations. Take, for instance, the Table section with curated selection of products with cherries. In this case it’s hard to ignore the parallel with Pinterest’s 2025 trend report, where “Cherry Coded” emerged as a top aesthetic — Coincidence? Perhaps. But it’s far more likely that the editorial team, always discreet in its cues, keeps a sharp eye on platforms like Pinterest, translating mass digital desire into something refined. In short, the magazine doesn’t follow trends—it absorbs, filters, and reinterprets them with a cultivated, editorial intelligence.
PR Insights for Interior Designers
While The World of Interiors often gives pride of place to exceptional UK-based projects, this month’s cover story ventures further afield—spotlighting an evocative Italian villa. All featured interiors appear in the highly coveted Visitors’ Book section, a cornerstone of the magazine known for its selectivity and eclecticism. The magazine doesn’t just showcase private residences; it celebrates the unusual, the eccentric, and the utterly distinctive—making it one of the most competitive and aspirational platforms for interior designers seeking to see their work in print.
PR Insights for Brands
The World of Interiors remains one of the most valuable platforms for brand visibility in the design world. With more editorial features highlighting standout products than any other interiors magazine, it consistently offers unparalleled opportunities for exposure.
Brands looking to align with this issue’s editorial direction—focused on kitchens and bathrooms—can find meaningful placement across several key features: ANTENNAE, ROUNDUP, TABLE, and NETWORK.
Editorial Shoot
Beyond mentions, the magazine frequently includes editorial shoots that thoughtfully incorporate selected products into richly styled narratives. This month’s issue presents three editorial shoots, but we would like to highlight a standout story styled by Miranda Sinclair and photographed by Anders Gramer, which transforms the everyday bathroom routine into a surreal and visually captivating experience.
House & Garden
Editor’s Letter
Editor Hatta Byng opens the May issue with a refreshing break from tradition—this month’s cover features a garden rather than a home interior, marking the magazine’s celebration of the Top 50 Garden and Landscape Designers of 2025.
Continuing this spirit of innovation, Hatta also announces a new competition in collaboration with Savills: The Project of 2026. Open to architects, interior designers, and visionary homeowners alike, the initiative invites submissions that showcase inspiring and original design stories. Submissions remain open until 21 May
This Month’s Focus: Gardens Take Centre StageThis issue is an ode to outdoor beauty. From the cover garden to expansive features curated by Garden Editor Claire Foster, House & Garden explores the full potential of landscape design with depth and sophistication. The magazine reinforces its reputation as the go-to source for refined exterior inspiration.
In addition, the Decorate section—led by Decoration Editor Remy Mishon—brings seasonal outdoor living to life, with features on garden furniture, lighting, and alfresco entertaining essentials. This issue also turns its attention indoors, showcasing new fabric and wallpaper collections through a stylish editorial shoot that highlights fresh patterns, palettes, and design direction.
Events & Exhibitions
The May issue spotlights standout events from the design and decorative arts calendar:
The Decorative Art Fair – A curated celebration of antiques and period style, shown in fresh and contemporary contexts.
London Art Ceramic – A showcase of clay’s expressive potential, highlighting sculptural forms and the artistry of ceramic design.
PR Insights for Interior Designers
Cover story: Designer’s own garden, Julian and Isabel Bannerman.
A prime opportunity lies in The List, the magazine’s curated directory of leading design professionals. Each month, the editorial team highlights standout studios—this issue spotlights the work of Rebecca Simon’s studio.
Additionally, the newly announced Project of 2026 competition, in partnership with Savills, represents a rare opening: inviting both designers and homeowners to submit their most inspiring work. The magazine has committed to publishing the winning project—and there’s hope that a shortlist might be featured online, offering further opportunities for recognition.
PR Insights for Brands
With a strong focus on shopping, product news, and curated style, House & Garden continues to be a leading platform for brand visibility. The May issue places particular emphasis on outdoor living—highlighting furniture, lighting, heating, and garden structures across key sections such as Decorate Notebook and Insider News.
In addition, the magazine devotes significant editorial space to the latest fabric and textile collections. New designs are thoughtfully styled and photographed in editorial shoots, offering brands the opportunity to be featured in beautifully curated visual narratives that align with House & Garden’s sophisticated aesthetic.
Editorial Shoots
This month’s issue of House & Garden features two standout editorial shoots that blend storytelling with product showcase:
“Beauty and the Bees” — Styled by Ruth Sleightholme and photographed by Christopher Horwood, this shoot highlights new textile collections from leading British brands. The styling embraces garden-inspired motifs, echoing the issue’s outdoor theme.
“If the Walls Could Talk” — Shot on location in Jaipur, India by photographer Tom Griffiths, this visually rich story presents the latest in wallpaper design, capturing the interplay between historical context and contemporary patterns.
These features offer strong inspiration for designers and invaluable visibility for brands looking to place their products in a creative editorial context.
ELLE Decoration
Editor’s Letter
Editor Ben Spriggs marks a decade at the helm of ELLE Decoration by reflecting on the brand’s evolution and editorial legacy. He introduces the annual ELLE Deco International Design Awards, where 25 global editors come together to spotlight the most compelling voices and objects in contemporary design.
This Month’s Focus
At the heart of this issue is Milan Design Week, showcasing the season’s most anticipated collections and cutting-edge design launches. Equally prominent is a dedicated focus on the modern home office—blending style with function through decorating inspiration, smart product curation, and expert tips on everything from furniture to stationery, helping readers reimagine their workspaces with creativity and purpose.
Exhibitions & Design Highlights
Milan Design Week takes center stage, reflecting ELLE Decoration’s strong European focus. The magazine offers in-depth coverage of standout launches, installations, and designer collaborations that define the direction of continental design.
Given the issue’s emphasis on home workspaces, Clerkenwell Design Week also features prominently. Known for its focus on commercial interiors and workplace solutions, the event is a natural complement to the magazine’s exploration of home office design.
In awards news, the winners of the ELLE Deco International Design Awards 2025 are announced:
Interior Designer of the Year: Pierre Yovanovitch
Product Designer of the Year: Faye Toogood
Design Trends
Scandi Maximalism is on the rise. Swedish journalist Katarina Matsson explores how young Nordic designers are rebelling against minimalism with bold, eclectic flair.
PR Insights for Interior Designers
With Italian design taking centre stage, it’s no surprise that the cover story features a stylish study space in a Roman apartment by Italian studio Strata. Even the featured Parisian apartment by Hauvette & Madani carries a distinctly Italian flair. Adding to the Italian focus, the Destination section highlights Casa Brera, Milan’s newest hotel designed by Patricia Urquiola—who, it must be said, is having a major PR moment this spring with her work featured widely across design magazines.
While the Spaces section remains the most coveted destination for designers looking to publish their projects, this issue offers several other strong editorial opportunities. In the Case Studies section, editor Alice Finney explores the private workspaces of leading interior designers—perfect for those looking to share personal or professional insights. The Inspiration section continues the work-from-home theme, showcasing design ideas that enhance productivity. Meanwhile, At Home With provides an intimate look inside Brigitta Spinocchia Freund’s countryside retreat.
Designers can also gain visibility through the Industry Index, which profiles emerging and established talents. This issue puts the spotlight on Office S&M, a Hackney-based studio known for its bold, theatrical interiors.
PR Insights for Brands
With Milan Design Week at its core, this issue of ELLE Decoration is a showcase for standout collections and rising stars. Beyond Milan, the editorial team offers creative opportunities for brands to align with editorial content that is all about innovation, sustainability, and seasonality. A key materials feature focuses on aluminium, celebrated for its recyclability and refined aesthetic. Alice Finney features brands and products from sustainable metal.
In the fabric and finishes section, the editorial team highlights the rise of denim in decoration, presenting a curated selection of products that blend fashion and interiors.
Colour trend report reflects the debut of Design Mumbai. The Mood of the Month features drawing inspiration from India's spice tones—think cumin, saffron, and turmeric—offering a rich, earthy base for summer styling.
Editorial Shoot
This month’s sole editorial photoshoot is a Handles With Care visual story. Styled by Océane Algaron and photographed by Adrien Sgandurra.
More noteworthy is the Creative Campaign, an archival gem from May 1995. Revisited in light of the issue’s home office focus, this vintage shoot explores how office furniture could be integrated into the bedroom. Photo by Rory Carnegie, style by Deborah Morant.
Homes & Gardens
Editor’s Letter
Editor Jo Baily opens this issue by celebrating a pivotal shift in the design world—from interiors to exteriors. As gardens and outdoor living take center stage, Homes & Gardens captures the essence of seasonal transition with the sunny Tuscan project by Nicola Harding. The cover story sets the tone for an edition devoted to outdoor beauty, expert advice on gardens, and a sneak peek at the much-anticipated Chelsea Flower Show.
This Month’s Focus
With summer on the horizon, this issue celebrates interiors that embrace wanderlust and the natural world. Think sun-drenched rooms, globally inspired design, and gardens that flow seamlessly from indoor spaces.
Exhibitions & Design Highlights
WOW HOUSE: Arabella Youens reviews standout rooms from this prestigious design exhibition, offering readers a glimpse into three beautifully curated spaces.
Chelsea Flower Show Preview: In-depth coverage offers readers a first look at standout installations and floral showcases ahead of the UK’s most famous garden event.
Design Trends
In her Colour of the Month feature, Pippa Blenkinsop explores orange limewash, a sophisticated tone that sits beautifully across both interior and exterior walls. This section is ideal for paint and surface finish brands eager to showcase on-trend products in atmospheric settings.
PR Insights for Interior Designers
In addition to spotlighting five distinctive projects from around the world, the magazine offers a range of editorial opportunities for designers to gain valuable exposure. As travel continues to shape the world of interiors, this issue features a curated selection of spaces influenced by global journeys.
With a special focus on kitchens and bathrooms, readers are treated to inspiring design schemes and smart solutions from renowned talents such as Adam Bray and Joanna Plant. The Lifestyle section adds a personal, engaging layer to the magazine. In the latest issue, Beata Heuman shares ten of her favorite things—from treasured objects to recent obsessions.
The Garden section spotlight private outdoor spaces designed by interior designers.
PR Insight for Brands
London Craft Week Preview: The magazine shines a spotlight on Britain’s top makers. For brands rooted in artisan craftsmanship—especially in furniture and homeware—this is the perfect platform to align with contemporary yet traditional excellence.
Garden & Kitchen Products: With a strong focus on outdoor living, this issue features carefully curated selections of garden furniture, decorative accents, and kitchen standouts. For brands in these sectors, it’s a prime opportunity to gain visibility within expertly styled, editorial-rich settings.
Livingetc
Editor's Note – Livingetc
In his opening note, Editor Pip Rich reflects on the fast-paced rhythm of design fairs and the fresh inspiration they bring. With a strong focus on the evolving world of kitchens, the issue explores bold tiling experiments and innovative layouts. It also introduces Next in Design, a new award by sister brand Homes & Gardens magazine that champions inclusivity and celebrates emerging talent across the interiors industry.
This Month’s Focus
With Salone del Mobile dominating the global design calendar in April, this issue naturally leans into the world of Italian furniture, profiling standout brands and makers. But the spotlight isn’t only on Milan. Pip Rich also shares his discoveries from Paris, while showcasing rising American talent, including Miami-based studio Moniomi Design. In a global landscape, the issue celebrates design’s diverse voices—from legacy European houses to fresh creative studios across the Atlantic.
Exhibitions & Design Highlights
Salone del Mobile
Maison & Objet
Trend Spotter: Ahead of the Curve & Dark Romance
Livingetc continues to lead on trend reporting with two clear editorial highlights this month.Rounded silhouettes are here to stay for 2025, signaling softness and sensuality in form. Meanwhile, Dark Romance emerges as a dominant mood—editor Amy Neason curates a moody, luxe palette of furniture and decor, ideal for maximalist spaces. For brands, this is a golden opportunity to align with richly saturated, atmospheric design.
PR Insights for Interior Designers
Designers take center stage throughout the issue, with six major projects spanning Italy, Paris, London, and the Netherlands. From a restored historical apartment in Dublin to a Milanese space designed by Patricia Urquiola, Livingetc balances professional and owner-led designs.
Photo: townhouse in Dublin by Suzie Mc Adam, photographer Ruth Maria Murphy, source www.livingetc.com
This month’s cover story showcases a stunning kitchen collaboration between Chapter and Blakes London, a fitting hero image for an issue so heavily centered on kitchen innovation.
Beyond the Homes section, the magazine opens additional opportunities for designers to showcase their expertise in editorial sections:
Decorating with Tiles: A visual deep-dive into clever tile applications.
Clever Kitchen & Bathroom ideas: Exploring vibrant and personality-driven concepts.
Designer Spotlight: This issue highlights emerging talents with a profile on Ilaria Bianchi, celebrated for her ecological and sculptural approach to contemporary interiors.
PR Insights for Brands
For furniture and lighting designers and manufacturers, Livingetc remains one of the most dynamic editorial platforms in the UK design press. This issue, in particular, offers deep editorial engagement through:
Special Report by Pip Rich: A sharp curation of forward-looking pieces discovered at Maison & Objet—essential for trend-aware brands.
Lee Broom Interview: A designer profile that unpacks his latest lighting collection and creative ethos.
Arianna Lelli Mami Conversation: Sharing her new work with Studio Pepe unveiled during Salone del Mobile—a thoughtful look at one of Italy’s leading design minds.
Though the magazine offers occasional nods to textiles and outdoor furniture in its Style Points section (curated by Roddy Clarke), the editorial focus is clearly anchored in hard materials—furniture, lighting, kitchens, and bathrooms. In these categories, coverage is rich and visually impactful.
Looking to pitch your story to top interiors magazines?
Visualista offers bespoke editorial strategy for design brands and studios ready to stand out in the pages of The World of Interiors, House & Garden, ELLE Decoration, Home & Interiors, Livingetc and more.
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