Visualista Digest — November 2025: Inside Britain’s Top Interior Magazines
- Alla Yaskovets
- Oct 24
- 9 min read
November’s magazines arrived ahead of London’s most anticipated art week — Frieze London, Frieze Masters, and the PAD Collectible Art Fair — setting the tone for a season where art flows through every page. Across The World of Interiors, House & Garden, Elle Decoration, Homes & Gardens, and Livingetc, the focus is clear: interiors shaped by collectors, artists, and makers; spaces that are lived-in exhibitions; and design that engages the imagination.
For designers, PR professionals, and brand strategists, the Visualista Digest is your guide to spotting editorial trends, identifying placement opportunities and aligning your projects or products with the right platform — at precisely the right moment.
Elle Decoration
Editor’s Letter
Editor Ben Spring notes that the November issue coincides with London’s biggest art moment of the year — Frieze and PAD London — prompting a focus on art, collectible design, and how we live with art at home.
As the season turns inward, the bedroom also takes centre stage — a space for rest, reflection, and now, creative expression.
This Month’s Focus: Art & Collectible Design
November celebrates the intersection of art and interiors, capturing how today’s designers, collectors, and curators blur boundaries between functional objects and fine art. A major feature explores the collectible design movement, with insights shaped by PAD London’s influence on global design culture.
Design Trends: Etched Metal
Lately, Elle Decoration has frequently celebrated metal objects, but in the November issue, the focus shifts to Etched Metal — from sculptural lighting to finely engraved surfaces, showcasing the material’s most expressive possibilities.
Editorial Shoots
This month’s decorating feature shines a light on new rugs — styled by Claire Israel and photographed by Sandrine Place — revealing how texture, pattern, and materiality define new layers of comfort.
Editorial Insights for Brands & Product Designers
The NOW section brims with new products, fresh forms, patterns, and materials. This month’s special spotlight goes to products developed by interior designers, including Pirajean Lees and Maddus Creative.
The Edit: Seasonal essentials take the stage, with elegant radiators and warming textures featured in a design-forward context.
A feature by Alice Finney, followed by a curated selection of products, explores the shifting mood of bedroom design. The key trend: in 2025, the bedroom is becoming less private and more performative — a space for self-expression and creative display.
In the Spaces section, Baxter unveils its Villa on Lake Como — not just a display of its furniture, but a complete expression of the brand’s lifestyle and philosophy of living.
Editorial Insights for Interior Designers
In the Spaces section featuring projects, Elle Decoration presents only five projects — two local and three international. Notably, even in a magazine that values exclusivity, some projects get a second chance to be showcased. For example, the Bungalow by Caroline Flannery in Ireland, previously published in Irish interior media a year ago, reappears in Elle Decoration, proving that great design always deserves a second look.
The Treasure feature spotlights interior designer Linda Boronkay, who shares her latest find — a 1970s wall light discovered in an antique shop.
The Industry Index profiles Sandra Benhamou whose cinematic and art-infused interiors illustrate how storytelling defines her studio’s ethos.
Finally, the Expert Advice column turns to the art world, as Laura Fulmine, interior stylist and founder of MAH Gallery, shares insights on how to curate and place art within interiors.
Livingetc
Editor’s Letter
Editor Pip Rich introduces a new term — neuroaesthetics — exploring why certain colours and environments make us pause, and how our brains react when we don’t connect with a space. He reflects on the psychological power of design, suggesting that interiors can alter mood on a physiological level. The November editorial shoot, styled by Hannah Franklin, visualises this idea through atmosphere and emotion.
This Month’s Focus
The issue is wrapped in the season’s most indulgent tone: chocolate brown. The magazine introduces projects, and new furniture and décor collections that define a cosy, sensual autumn mood.
Design Trend: checks
True to its reputation for connecting interiors and fashion, Livingetc dedicates a special section to design inspired by current fashion collections. This month’s motif: checks — reimagined across textiles, tiles, and accessories.
Editorial Shoot
Livingetc’s own team returns to its fashion-meets-design roots with an editorial shoot that celebrates Italian glamour and 1970s opulence. Styled by Hannah Franklin and shot by Simon Bevan, it’s a cinematic study in mood, material, and sensual design storytelling.
Editorial Opportunities for Brands & Product Designers
The News section opens the issue, spotlighting seasonal launches, collaborations, and openings — all curated within the chocolate-toned palette.
A second major product feature celebrates Art Deco’s centenary, reinterpreting the style through a contemporary lens. Think sculptural silhouettes, polished finishes, and geometric glamour.
Livingetc continues to champion new names, this month introducing readers to ceramic artist Tessa Silva.
Lighting takes centre stage in a feature by Rory Robertson, who explores how statement lamps and layered illumination shape mood and texture in interiors.
Editorial Opportunities for Interior Designers
The Interview section features rising star Anahita Rigby in conversation with Pip Rich — a thoughtful look at emerging voices shaping British design.
In the Q&A, Suzy Hoodless answers reader questions, offering sharp, timeless advice on composition, colour and curation.
The Homes section showcases six international projects — none of them in the UK — reflecting the magazine’s growing global scope. Among them: the founders of Stock Dutch Design open the doors to their Holland home, where the ground floor doubles as a studio and the upper level remains a private retreat. Each project is followed by a Get the Look feature, providing shoppable insights into the products and palettes that define each space.
Designers also share practical tips for seasonal updates: bathroom refreshes, sculptural stone kitchen islands, and colour-drenched cabinetry.
The issue concludes with Final Word, a lifestyle column featuring designer Brian Woulfe.
Homes & Gardens
Editor’s Letter
Editor Jo Bailey marks the return of the magazine’s annual Design Awards — a celebration of products and projects that are shaping how we will live tomorrow. This issue brings together the winners, showcasing innovation, craftsmanship, and timeless style across every category.
This Month’s Focus
A broader trend in publishing is emerging: as brands unveil more seasonal collections, magazines respond with a growing number of industry awards. Homes & Gardens leads this evolution with its comprehensive Design Awards, spanning projects, decorating, product, kitchen and bathroom categories.
Design Trend
The colour of the month is olive green — a calm, grounding hue that bridges elegance and comfort, seen across textiles, tableware and paint palettes.
Editorial Opportunities for Brands and Product Designers
Homes & Gardens offers multiple opportunities for brands to gain visibility. Brands can be featured in the Object of Desire section, which is seasonal; for example, the Autumn issue highlights products in a chocolate-coloured palette.
The Address Book section is typically dedicated to specific topics—this November, it showcases the best mirror brands, ranging from sculptural statement pieces to understated classics.
Additionally, the magazine traditionally dedicates a significant section to Kitchens & Bathrooms, where designers share their expertise and editors feature new collections. This curated edit highlights the latest products for these spaces, combining expert advice from leading designers with inspiration drawn from the season’s trends.
Editorial Opportunities for Interior Designers
The magazine’s Home Section features six homes from Paris to Texas, London to Australia, showcasing Homes & Gardens’ signature blend of global style and timeless elegance.
Another opportunity for designers to showcase their projects is the Design & Decorating section, which each month highlights interiors inspired by specific styles — for instance, this month features serene, minimal spaces with an Eastern, Japanese-influenced aesthetic.
In the Kitchens & Bathrooms section, designers share expert advice: this month, Lonika Chande reveals how to incorporate vibrant colour into a dream kitchen, while Jake Arnold offers insights on creating soothing, tactile bathroom spaces.
The regular Design Rules section profiles a designer; in November, Pandora Taylor explores how to fill a home with joy, combining colour, playfulness, and comfort.
Finally, the Lifestyle Feature provides a platform for designers to share their favourite places. This month, Henry Prideaux reflects on his personal escapes in Wales —landscapes that continue to inspire and shape his creative vision.
House and Garden
Editor’s Letter
This issue marks Talib Choudhry’s debut as Editor, following his tenure at Architectural Digest Middle East. Fittingly, his first issue centres on art, coinciding with London’s most dynamic art week. The magazine is filled with artist profiles, creative studios, and homes where art takes a leading role.
This Month’s Focus: Art
November celebrates the intersection of art and interiors, with a dedicated Arena Art Scene section highlighting emerging London artists, galleries and collectors shaping the contemporary landscape. Throughout the issue, House & Garden reinforces its position at the crossroads of design and fine art.
Design Trend: Sculptural Metal
A notable material story this month explores metal in all its forms — from utilitarian pieces to sculptural objects that balance function and artistry.
Editorial Shoots
Style Editor Remy Mishon presents a new wallpaper story, photographed by Rachel Whiting, showcasing the latest patterns created by British brands.
Editorial Insights for Brands and Product Designers
The Decorate Notebook section introduces affordable art and new product launches, spotlighting makers who blend creativity with accessibility. Meanwhile, Decorate Resources narrows in on special product categories, this month focusing on fireplaces and architectural details — a valuable opportunity for brands to align with seasonal styling themes.
Editorial Insights for Interior Designers
The November issue leans strongly toward art-led projects, offering limited visibility for interior designers. The Houses section features four projects — where art takes centre stage, highlighting the creative worlds of artists and gallerists. Only one interior design project, by Jonathan Reed, appears this month.
The Lifestyle section closes the issue with Mary Graham’s reflections on decorative art, exploring how the culture of collecting continues to shape the evolving language of home design.
The World of Interiors
Editor’s Letter
Editor Emily Tobin opens the issue with a reflection on the creative lives of artists, collectors, and makers — those who shape spaces as extensions of their imagination. She also introduces the winning entries of the “One Lasting Thing” writing competition, created in partnership with Montblanc, marking a moment where literature and design meaningfully converge.
This Month’s Focus: Living with Art
In a celebration of artful living, the November issue explores homes where art is not merely displayed but deeply woven into daily life. The magazine also marks the centenary of Surrealism with a special photographic feature by Charlie Engman, created in collaboration with the Philadelphia Museum of Art, offering a surrealist lens on objects conceived by 20th-century artists.
Editorial Shoot
Art meets history in this month’s main shoot, set within London’s Foundling Museum. Styled by David Lipton and photographed by Jasper Fry, the story presents new furniture pieces against the museum’s evocative backdrop — merging contemporary design with layers of cultural memory.
Editorial Insights for Brands and Product Designers
David Lipton continues to shape the magazine’s visual pulse through News and Roundup, curating emerging products and collections with distinctive character. Brands and product designers seeking exposure should consider these sections, where innovation, material quality, and storytelling remain key selection criteria. Another editor to watch is Clare Holley, whose global edit of standout merchandise and events provides further opportunity for placement.
Editorial Insights for Designers
In tune with this month’s artistic theme, the Visitors’ Book section features homes belonging to artists and gallerists — each space an extension of creative identity. The cover story spotlights Boris Vervoordt’s poetic Antwerp residence, while other highlights include sculptor Matthew Darbyshire’s reimagined Georgian house in Kent, and the richly textured world of textile artist Debra Rappoport. Alongside these, the issue presents several other artistic projects that blur the boundaries between studio and home, reinforcing the magazine’s fascination with spaces shaped by imagination and craft.
Though The World of Interiors remains highly selective, interior designers can reach its discerning audience through The Interior Portfolio, a curated advertising section at the back of the magazine. This dedicated space allows designers to showcase their style and services in an editorially aligned environment — a rare opportunity to appear alongside the world’s most refined interiors.
Looking to pitch your story to top interiors magazines?
To position your brand or studio effectively, you need to understand each publication’s rhythm — its editorial calendar, tone, and audience of leading interior magazines — before you advertise or pitch. That’s where Visualista comes in. We help design brands and studios define their niche, craft meaningful narratives, and identify the perfect moment for visibility. From strategy to storytelling, from editorials to advertorials, we ensure your work lands with impact — in the right title, at exactly the right time.
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