VISUALISTA Picks from Pimlico Road | London Craft Week 2025

Each May, London Craft Week quietly reasserts the beauty of making, reminding us that the soul of any space often lies in the hands that shaped it. Nowhere is this more powerfully felt than on Pimlico Road — a quarter steeped in design heritage and alive with the dialogue between old and new. The Visualista team spent a day exploring the street’s galleries — here are our highlights, selected through the eyes of our style editors.

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Ash & Plumb at The New Craftmaker: A Meditation in Wood

In an era of fast design, Ash & Plumb offer pause. Their solo show, Novus Collection: Part II, is a deeply contemplative exploration of form, grain, and time. Each vessel is hand-turned from native hardwoods — spalted beech, cherry, and ash whispering their provenance. The results are quietly powerful: silhouettes that feel both ancient and new, elevated by an ethos of sensitivity rather than spectacle. This is design that listens — to material, history, and process.

Scarlett Farrer at Rose Uniacke: Threading the Future

Step into the tranquil interior of Rose Uniacke’s fabric shop and you’ll find textile designer Scarlett Farrer at the spinning wheel — quite literally. This in-store residency offers a rare, living insight into an endangered craft. Scarlett’s limited-edition wall hanging, created exclusively for the event, is more than an artwork; it's a love letter to the heritage of British weaving. Proceeds support the Heritage Crafts Association, underlining Rose Uniacke’s ongoing commitment to preserving artisanal skills.

Isatu Hyde at Jamb: A Ceramic Dialogue Across Centuries

Ceramicist Isatu Hyde’s residency at Jamb is a rare and thoughtful encounter between contemporary practice and antique form. Her collection — both standard ware and specially commissioned pieces — is presented against 18th-century shelving and furniture, creating a conversation between form and function, past and future. Particularly stirring is her reinterpretation of an apothecary jar once owned by Lady Ottoline Morrell. This is curation at its most intelligent — and the flower arrangements are the best on Pimlico Road.

Jess Wheeler at And Objects: A Studio in Motion

For one day only, artist and maker Jess Wheeler brings the alchemy of her Dorset studio to the city. Working in plaster, metal and pigment, she and her team breathe life into a large-scale sculptural work within the And Objects showroom. There’s a sense of theatre here — but also intimacy, as viewers witness each decision, each mark. Her practice, rooted in nature, bridges the poetic and the practical. A masterclass in materials — and in presence.

Cox London: In Our Hands, In Our Future

Cox London’s In Our Hands is more than an exhibition — it’s a manifesto for modern making. Set against their signature sculptural lighting and furniture, the showroom becomes a living tribute to craftsmanship. The display brings together work from the atelier’s own artisan community — independent makers in their own right — alongside pieces by Young Craft Citizens, a group championing the next generation of creatives.

In Our Hands is rooted in generosity. It’s a celebration of shared knowledge, inherited skills, and a collective commitment to preserving heritage craft. With this showcase, Cox London honours the past while investing in the future with open hands and open hearts.

Xena Kalouti at Paolo Moschino: A Levantine Soul

Paolo Moschino hosts a moment of deep cultural resonance through the lens of designer Xena Kalouti. Her limited-edition collection blends Middle Eastern craftsmanship with architectural clarity, expressed through a layered, multisensory installation. Handcrafted objects are accompanied by photographic and audio narratives, inviting the viewer into the personal and political history behind every curve. Don’t miss her live demonstration — an intimate chance to sip Levantine coffee and talk materials, memory, and identity.

Pimlico Road reminds us once again: craft is not nostalgia, but a vital force shaping the present. Here, every object tells a story — of hands at work, of traditions revived, of materials honoured. From the quiet spin of a wheel to the glint of sculpted metal, this year’s London Craft Week reveals beauty not as surface, but as substance — born from touch, sustained by meaning.