WOW!house 2025: A Room-by-Room Exploration of Design Excellence

Now in its fourth and most ambitious edition, WOW!house 2025 at London’s Design Centre Chelsea Harbour, offers a dazzling exploration of interior design trends. Since launching in 2022, the annual showhouse has become a standout event in the design calendar — showcasing the work of both celebrated names and emerging talents. Each of the 22 rooms and garden spaces is conceived in partnership with a leading interior brand, delivering immersive, high-impact spaces that truly earn their WOW! factor.

New for 2025 is a grand Georgian-style façade and five-metre-high ceilings, which lend the showhouse a new sense of scale and architectural presence — setting a refined stage for each room within.

Join the Visualista team as we explore each space — and stay tuned for in-depth interviews and behind-the-scenes insights from the designers.

Photos by Milo Brown

Adam Architecture Façade by Darren Price

The entrance to WOW!house 2025 makes an unforgettable first impression thanks to a refined Georgian-style façade, designed by Darren Price, Design Director at ADAM Architecture. With its perfect symmetry and elegant proportions, the façade channels the timeless sophistication of 18th-century London townhouses. Two graceful arched windows flank a bespoke classical door by Atkey & Co. While rooted in tradition, the design feels fresh and contemporary.

Entrance Courtyard by Alexander Hoyle and Artorius Faber 

Garden designer Alexander Hoyle brings charm and craftsmanship to the forefront with a show-stopping entrance courtyard, created in collaboration with British stone specialists Artorius Faber. Proving that great design begins at the threshold, Hoyle blends heritage materials — including Chedworth English pitchers, Cheesewring cobbles, and richly patinated flagstones — to create a layered, textural welcome.

This thoughtfully curated mix of stonework is softened by lush, seasonal potted plants, offering a Mediterranean flourish within an English setting.

Entrance Hall, by Victoria Davar and Cox London

Thanks to this year’s soaring new façade, the entrance hall at WOW!house 2025 had the space to truly impress—and one of the boldest statements comes from debut sponsor Cox London. Renowned for their sculptural lighting and artisanal metalwork, the brand finally had the scale to showcase their most ambitious creations.

Collaborating with interior designer and antiques expert Victoria Davar of Maison Artefact, they transformed the space into a theatrical yet timeless welcome.

With five-metre-high ceilings and a floating staircase that invites the imagination to wander upstairs, the hall is a majestic blend of old and new. A patinated stone floor sets the tone for a poetic mix of antiques and contemporary pieces. At its heart, Cox London’s dramatic ‘Oak Leaf’ chandelier in cast bronze and iron steals the show.

“I imagined an artist discovering an old house and filling it with optimism and creativity,” says Victoria.

Drawing Room by Chad Dorsey and Fromental 

In this year’s WOW!house, Texas-based designer Chad Dorsey brings a refined sense of warmth and sophistication to the Drawing Room, merging American elegance with quintessential British charm. Inspired by the ambience of an exclusive members' club, the space feels both indulgent and inviting—tailored yet deeply comfortable.

Walls wrapped in Fromental’s hand-painted ‘Kiku’ wallpaper set a lush, floral tone, echoing the natural world with a painterly softness. Dorsey layers Arts and Crafts–inspired furniture with rich textiles and finely crafted details to achieve a tactile, lived-in aesthetic. The custom fireplace anchors the room, adding a sense of intimacy and timeless style.

This Drawing Room is a perfect example of how high-end wallcoverings, heritage craftsmanship, and modern American style can come together in a deeply personal and atmospheric interior.

Study by Staffan Tollgård and Phillip Jeffries 

For WOW!house 2025, renowned interior designer Staffan Tollgård redefines what a home study can be. In collaboration with luxury wallcovering brand Phillip Jeffries, Tollgård delivers a serene yet stimulating space that balances beauty with purpose — designed to support dreaming, creativity, and everyday use.

This modern study feels like a sanctuary, thanks to the immersive texture of ‘Modern Muse’, Phillip Jeffries’ sculptural wallcovering crafted from natural slices of wood. The tactile finish brings a sense of nature into the room while maintaining architectural rhythm.

Tollgård approached the project as if designing his own dream workspace. The layout features a bookshelf filled with titles he has read—or plans to read—perfectly paired with a drinks cabinet, a thoughtful nod to refined comfort and end-of-day rituals.

Understated luxury, functional elegance, and organic materials come together in a room that exemplifies how smart design can elevate everyday living. It’s not just a workspace — it’s a mindset.

Media Room by Alex Dauley and Nucleus 

Interior designer Alex Dauley brings a fresh, emotionally resonant perspective to the home cinema experience with the Nucleus Media Room at WOW!house 2025. Designed with "empty nesters" in mind, this richly layered space is imagined as a new chapter in life—a sanctuary for connection, relaxation, and indulgence once the children have flown the nest. It’s the perfect setting for date nights, Netflix marathons, or cocktails at the end of a long day.

Described by Dauley as “opulent with the tiniest hint of drama,” the room wraps you in warmth, texture, and quiet sophistication.

Custom walnut and bronze shelving, oak ceiling beams, and a display of wooden vessels by Darren Appiagyei add soul and texture, bringing a sense of handcrafted, contemporary elegance. Every detail is considered—not just for aesthetics, but also for functionality.

Dauley’s design is more than a media room—it’s a lifestyle pivot. A celebration of personal space, intimacy, and the beauty of design that supports the next stage of living.

The Curator’s Room by Spinocchia Freund and Stark Carpet

The Curator’s Room stands out as a radical yet refined celebration of female creativity. This immersive, collector-inspired interior by Spinocchia Freund channels the spirit of pioneering women who have shaped the worlds of design and art — from Elsa Schiaparelli to Andrée Putman.

Inspired by The Story of Art Without Men, the space weaves a powerful narrative through collectible design, fine art, and bespoke craft. The room speaks of legacy, intellect, and emotion. Richly embroidered textiles — including a standout ottoman by Luella Bartley and Hand & Lock—and decorative elements like 1920s-style columns by Féau Boiseries all contribute to its layered storytelling.

At the centre, a bespoke rug designed by Ashley Stark unites the room, echoing the interconnected voices and creative contributions of women across generations.

The Curator’s Room invites visitors to experience the power of women in design, and how storytelling, craftsmanship, and aesthetic innovation can come together to shape culture.

Primary Bedroom by Tomèf Design and Fortuny, Bonacina, and Barovier&Toso

This showstopping primary bedroom celebrates the timeless artistry of Italian craftsmanship. Collaborating with three legendary Italian brands — Fortuny, Bonacina, and Barovier&Toso — Franchi curates a space that is both luxurious and deeply rooted in design heritage.

The room fuses tradition and glamour in a seamless visual narrative. Rich silk wallcoverings from Fortuny, paired with antique mirrors, set a sensuous and sophisticated tone. At the centre, a sculptural rattan headboard from Bonacina — upholstered in Fortuny’s signature gold fabric — adds warmth and texture, the room is crowned by a dazzling Murano glass jewel from Barovier&Toso.

This bedroom isn’t just a space — it’s an immersive journey into the soul of Italian design. From intricate detailing to tactile materials, it offers a masterclass in elegance, storytelling, and cross-brand synergy. A true highlight of this year’s WOW!house experience, and a testament to the power of collaboration between design houses with shared heritage and modern vision.

Primary Bathroom by 1508 London and House of Rohl 

Guided by the principles of Reflection, Ritual, and Reverie, the design by 1508 London and House of Rohl captures the essence of timeless bathing culture while embracing a forward-thinking aesthetic. Reflection transforms the space into a hidden oasis — calm, immersive, and introspective. Ritual pays homage to the enduring practice of bathing, while Reverie weaves in cultural and historical references drawn from traditional hammams, brought to life through tactile surfaces, distinctive patterns, and artisanal details.

At the heart of the space is a sculptural shower—an arresting centrepiece that invites relaxation and discovery. Tucked behind a soft curtain lies the Seros bathtub by Victoria + Albert, offering a secluded moment of serenity.

Designed to evoke an atmosphere of understated luxury, this primary bathroom envelops visitors in warmth — inviting, nurturing, and awe-inspiring. A masterclass in design where form meets function, it redefines everyday rituals as sensorial, soulful experiences.

Morning Room by Daniel Slowik’s and Treasure House

Interior designer and antiques expert Daniel Slowik brings timeless elegance to WOW!house 2025 with a Morning Room created in collaboration with the Treasure House Fair — London’s leading fine art and antiques event (running June 26–July 1). This refined space blends historic beauty with decorative finesse, offering a masterclass in traditional interior styling with a contemporary sensibility.

Slowik’s design is built around a curated selection of 18th- and 19th-century treasures, sourced from leading exhibitors at this year’s fair. A stately George III bookcase, chinoiserie accents, and characterful botanical and figurative artworks are layered to create a room that feels collected, storied, and deeply personal.

Fans of Daniel Slowik will also spot textiles from his new Nuthall Collection, designed in collaboration with creative partner Benedict Foley.

At once sophisticated and welcoming, this Morning Room celebrates the enduring power of antiques in contemporary interiors — and reflects Slowik’s unmistakable touch: elegant, witty, and wonderfully English.

Courtyard by Goddard Littlefair and Perennials and Sutherland 

Designed as an open-air retreat that seamlessly blends with the interiors, this space proves that outdoor living can be as elegant and considered as any room inside the home.

Anchored by Sutherland’s ‘Frank’ sofa and the sculptural charm of their ‘Crescent’ armchairs, the layout offers generous comfort and architectural flair. Earthy tones — evoking the warmth of southern Spain — infuse the palette, brought to life through Perennials’ signature outdoor fabrics, celebrated for their durability, texture, and colourfast beauty.

This courtyard doesn’t just connect indoors to out — it transports. A thoughtful balance of form and function, it’s a masterclass in how design can enhance daily rituals, from morning coffee to evening conversation under the stars.

Courtyard Room by Emma Sims-Hilditch

Known for her ability to craft timeless interiors with a contemporary spirit, Emma Sims-Hilditch delivers a courtyard room that is both sophisticated and joyfully vibrant—perfectly balancing elegance, functionality, and character.

A curated mix of mid-century and antique pieces, including a rare Swedish Mora clock, adds depth and history.

Blending architectural detailing, bespoke craftsmanship, and spirited, family-friendly energy, the room includes charming touches like hand-painted Delft tiles, woven baskets, and even a dedicated dog and welly-washing station. Every element reflects a thoughtful balance of style and function — proof that luxury can also be lived in.

This is modern English style at its finest: garden-inspired, pet-friendly, and rooted in timeless design. A standout space that proves practicality and beauty can — and should — go hand in hand.

Guest Bedroom by Alessandra Branca

Draped in airy linen fabrics from Alessandra Branca's latest ‘Srinagar’ collection, the room’s palette of soft pinks and warm browns feels both inviting and whimsical. A traditional paisley wallcovering adds richness, while bold striped accents around the bed introduce a crisp, contemporary contrast.

The furniture is thoughtfully layered—anchored by a rare 17th-century gilded commode from Rose Uniacke and balanced by the clean lines of Paolo Moschino Ltd’s ‘Draper’ desk. The dialogue between old and new feels effortless and intentional, bringing a curated sensibility to this romantic retreat.

Designed for both comfort and visual delight, Branca’s guest bedroom is a masterclass in pattern, texture, and the timeless elegance of hospitality with heart.

Bathroom by Laura Hammett and Samuel Heath 

Interior designers Laura and Aaron Hammett bring elegance and precision to the functional heart of the home with a bathroom that celebrates 100 years of Art Deco design. Created in collaboration with heritage brassware brand Samuel Heath, this space is a striking blend of glamour, geometry, and meticulous details.

Drawing from the bold lines and luxurious materials of the Art Deco movement, the design duo layers angular mirrors and sculptural lighting with richly veined marble surfaces and refined cabinetry. The standout feature? Samuel Heath’s bespoke ‘Vintage Bronze’ hardware collection — a warm, timeless tone that lends depth and character to the space.

This is more than a bathroom—it’s a masterclass in style-meets-function, where every curve, contour, and metal detail reflects thoughtful craftsmanship. A timeless retreat designed to elevate the everyday.

Living Room by Kelly Hoppen and Visual Comfort & Co. 

Designed around the principle of asymmetry, this art-filled sanctuary is classic Kelly Hoppen: bold in its restraint, rich in texture, and effortlessly architectural.

Hoppen’s signature neutral palette sets a grounding tone, while the layout breaks all the rules—in the best way. There isn’t a single mirrored element, yet every angle reveals a new perspective or unexpected pairing.

Elevated by a curated selection of contemporary artworks, this space is as much a gallery as it is a living room. A confident, creative statement that proves harmony doesn’t require symmetry.

Library by Pirajean Lees and Dedar 

Breaking away from traditional expectations, the Dedar Library by design duo Clémence Pirajean and James Michael Lees redefines what a library can be. This space honours the immersive power of sound—specifically inspired by the resonant frequency of A440 Hz, the tuning note that sets the stage before a musical performance.

In collaboration with textile innovator Dedar, Pirajean Lees transforms the room into a sensory experience where music, design, and emotion converge. The space is wrapped in Dedar’s luxurious ‘A Love Supreme’ wool-satin fabric—chosen not only for its tactile and visual richness but also for its acoustic properties, which enhance the room’s sonic atmosphere.

A bespoke rug by Jennifer Manners grounds the space, translating the A440 Hz frequency into a striking visual motif—a clever fusion of auditory and visual storytelling. The result is a contemplative, emotionally charged interior that captures the thrill of creative anticipation.

Powder Room by Nicola Harding

Interior designer Nicola Harding — regular on House & Garden’s Top 100 list — is celebrated for her bold, inviting interiors that balance old and new with unmistakable flair. In this character-rich powder room for WOW!house 2025, she brings her signature style to life in dramatic tones and layered textures.

The space is a tactile feast: aubergine and forest green play across surfaces, while a tented silk ceiling introduces softness and whimsy above the gleam of hand-glazed tiles underfoot. At the centre is Drummonds’ statement double vanity — an exclusive Harding design — pairing an Art Deco-inspired form with a distinctly modern attitude.

This jewel-box powder room is a masterclass in contrast — where heritage craftsmanship meets fearless colour, and luxury is defined by details.

Dining Room by Peter Mikic and Benjamin Moore 

Interior designer Peter Mikic turns up the volume on colour and charisma with a dining room painted in the radiant glow of butter yellow — proof that this feel-good shade is truly having a moment. Partnering with Benjamin Moore, Mikic uses the brand’s bold ‘Broadway Lights’ hue to energise the walls and set the tone for a space that’s equal parts playful and polished.

A custom artwork by Billy Metcalfe, created using Benjamin Moore colours, adds an expressive, abstract focal point. Meanwhile, bejewelled furniture, rich textures, and a distinctly 1970s vibe bring drama, warmth, and a sense of celebration to the room.

Home Bar by Toni Black and Shepel 

Curves, character, and a touch of theatre — Toni Black redefines home entertaining. Designed in collaboration with bespoke furniture makers Shepel, this immersive, moody space is more than a place for drinks; it’s a new kind of social hub.

Eschewing straight lines in favour of fluid curves, she’s created an interior that’s as sensual as it is sophisticated — full of warmth, drama, and human energy.

At its heart is a curvaceous freestanding bar, backed by antique-mirrored shelving and echoed by a sweeping chaise longue trimmed with playful details from Samuel & Sons. Every contour adds to the space’s seductive charm — rich in texture, theatrical in mood, and designed to spark joy.

This is more than a bar. It’s a celebration of intimacy, emotion, and the art of gathering.

Snug by James Thurstan and Hector Finch 

Interior designer James Thurstan brings his signature blend of heritage and modernity to life in the Snug — a richly textured hideaway designed for the Hector Finchthe lighting brand’s WOW!house debut. 

This cocooning room is styled with a thoughtful mix of antique, bespoke, and contemporary furniture — each piece chosen for its patina, character, or clean-lined contrast. A harmonious blend of textiles adds visual depth and tactile appeal, creating a snug that feels both storied and fresh.

Hector Finch’s lighting designs play a starring role in shaping the mood: the sculptural brass ‘Zac’ floor light and softly glowing ‘Amber’ table lamp cast a warm, intimate ambiance that anchors the space.

Kitchen by Ben Pentreath Studio and Lopen Joinery 

Ben Pentreath Studio redefines the heart of the home with a bold, genre-blending design that’s anything but ordinary. The design team has crafted a concept they describe as “Greco-Gothic” — a richly imagined fusion of two iconic 19th-century decorative movements.

This distinctive aesthetic takes shape through a dramatic monolithic stone sink, sculptural prep-table with octagonal legs, a glazed bookcase with sliding doors, and a showstopping ebonised oak pantry. The result is a kitchen that feels part museum, part modern-day sanctuary — refined, functional, and full of character.

Garden Terrace by Randle Siddeley and McKinnon and Harris 

Landscape designer Randle Siddeley transforms outdoor living into an art form.

Set against a lush, tropical-inspired planting scheme, this refined terrace feels worlds away from the Thames. Signature pieces from McKinnon and Harris elevate the space: the sculptural Thirza Grotta sofa offers a place to lounge in style, while Graves dining chairs and the Italianate Mundy table create a luxurious setup for entertaining or unwinding.

Chic and sun-drenched, this garden terrace reimagines al fresco living with timeless design, rich textures, and a Riviera spirit — right in the heart of London.

WOW!house 2025 is open to the public until 3 July at Design Centre, Chelsea Harbour. Don’t miss this rare opportunity to experience the very best in interior design up close.