Visualista Digest July 2025
- Alla Yaskovets
- Jul 17
- 10 min read
Updated: Oct 2
This is the July edition of the VISUALISTA Digest — your insider’s guide to the best of British interiors publishing. Whether you're a designer, PR professional, or brand strategist, this digest is crafted to help you stay one step ahead — spotting editorial trends, identifying media opportunities, and aligning your story with the right platform at the right time.
Elle Decoration
Editor’s Letter
Elle Decoration’s summer double issue invites readers on a luxurious escape, with a theme rooted in travel and immersive aesthetics. Ben Spring, a connoisseur of the Italian design and hospitality sector, opens the issue with reflections on his hotel-hopping journey across Italy. This edition doubles as a deep dive into the interiors behind this season's most talked-about hotels — and a window into alternative modes of travel, including high-end house swapping.
Elle Decoration is known for its focus on style-savvy urbanites, but it has always held space for slower, nature-connected living through its special edition, Elle Decoration Country. After a pause since the COVID-19 pandemic, the biannual title returns this summer.
This Month’s Focus
Vitamin C. Interiors embrace juicy, citrus-charged palettes. From punchy accent walls to sun-washed textiles and Mediterranean-toned tableware, the theme is all about radiant, feel-good projects and warm-weather collections that channel the energy of a perfect summer.
Exhibitions & Design Highlights
Venice Art Biennale: The 2025 edition opened in May, and among the standout pavilions is Rolex's collaboration with architect Miriam Issoufou. The space merges architectural form with performance art, creating a serene and sensory-rich experience.
3 Days of Design, Copenhagen: Held from 18–20 June, the Danish design festival spotlighted new collections defined by clean lines, rich textures, and a return to local craftsmanship. From heritage brands to experimental studios, the event continues to set the tone for Nordic design.
Design trend: A Renaissance for Luxury Travel
The new luxury is in motion. Interiors meet adventure. This season, design moves to the skies, seas, and rails — elevating the journey itself. From the refined nostalgia of the Britannic Explorer luxury train (also spotlighted by Visualista), to Banda Property’s custom-designed private jet, and a superyacht by Bryan O’Sullivan Studio that reimagines seafaring through a residential lens, the boundaries between home and away continue to blur.
Across these projects, the focus shifts toward craftsmanship, intimacy, and experience—offering a slower, more meaningful way to travel, where the interior becomes not just a backdrop, but the destination itself.
Editorial Shoots
A story on outdoor summer furniture shot by Federico Cedrone and styled by Murielle Bortolotto. Sun-drenched terraces, sculptural seating, striped prints and terracotta tones shape the moodboard for a season outdoors.
PR Insights for Brands
The summer double issue of Elle Decoration leans fully into sun-soaked living. From mandarin-toned collections and sculptural outdoor furniture to lounge-ready accessories, the focus is on products that evoke a sense of escape. Think bold parasols, elegant travel suitcases, and the season’s most stylish beach towels—essentials for a design-led holiday.
Sustainability remains a key editorial pillar. One of the standout features of this issue is a furniture collection by British designer Max Lamb, created entirely from hotel waste.
Another spotlight for brands appears in the Brands to Know section, which this month features Layered, a Stockholm-based rug label founded by designer Malin Glemme. Known for its modern palette and sculptural textures, Layered is gaining momentum as a name to watch in the Scandinavian design scene.
PR Insights for Interior Designers
Interiors from across the globe take centre stage in this issue — think a boutique hotel in Mexico, a hillside retreat near Barcelona, and a laid-back yet elevated home in Los Angeles.
For designers with an international outlook or experience in hospitality, the issue offers multiple entry points. A vibrant insider guide by Stephanie Barbara Mendoza explores the colour-saturated world of Mexican interiors, spotlighting standout restaurants, hotels, and emerging homegrown brands.
In the Industry Index section, a Studio Profile on Daytrip Studio delves into the team’s philosophy of modern simplicity—highlighting their approach to calm, tactile spaces grounded in material integrity.
Livingetc
Editor’s Letter
Editor Pip Rich writes his letter from the road in America, where his travels include a visit to interior designers Azar Fattahi and Lia McNairy, whose effortlessly glamorous Malibu project features on this month’s cover. What captivates him most is the way their interiors feel “martini-ready” — spaces that make you feel instantly fabulous. It’s a mood he describes as “barefoot luxury”, and it runs through every project in this sun-drenched, style-forward summer issue.
This Month’s Focus
Alongside a sun-soaked curation of seasonal products and interiors, this issue unveils The Hotel Hot List — a round-up of the most stylish stays right now. These are spaces where hospitality meets high-concept residential design, offering both escapism and inspiration.
The spotlight also turns to the latest in kitchen design, from bold cabinetry colours to innovative worktop finishes, making it a valuable issue for brands and designers working in this ever-evolving category.
Design Trends
Livingetc has always been ahead of the curve when it comes to what’s next. This issue spotlights two rising design directions:
Hand-painted murals are making a vibrant comeback, injecting walls and ceilings with storytelling, artistry, and personality. A bespoke touch that adds soul to any space.
Coloured wood cabinetry — from deep blues to sunbaked olives — is redefining the modern kitchen. This tonal shift marks a move away from default neutrals toward bolder, more expressive finishes.
PR Insights for Brands
With July’s issue highlighting relaxed, martini-ready interiors, the product curation leans into stylish summer living. There’s a strong focus on glassware collections, cocktail accessories, and seasonal decor—ideal timing for brands aligned with entertaining and alfresco moments.
Products in Miami pastels take centre stage, offering a platform for brands with playful palettes and breezy, sun-soaked aesthetics.
Colour expert Amy Moorea Wong shares her edit of standout seasonal colour schemes, spotlighting new shades from major paint manufacturers—perfect for brands or designers exploring bold, expressive colour stories.
The Decorating section dives into maximalism with bold geometric wallpaper prints, creating space for statement wallcoverings and pattern-led collections.
A comprehensive Sourcebook highlights living room furniture, with a notable focus on the rise of built-in sofas—a strong opportunity for joinery brands and custom furniture makers to showcase their capabilities.
In the Kitchen section, the spotlight is on stylish worktops, inviting contributions from brands leading innovation in material and finish.
PR Insights for Interior Designers
This issue is a love letter to global style. With the UK not always delivering on sunny, laid-back vibes, Livingetc looks abroad for inspiration. The featured homes span Australia, France, Morocco, and the US — each rich in colour, texture, and personality.
That said, the magazine continues to create space for British designers, especially those with a bold approach to colour. Summer issues are ideal for colour experts to pitch work that feels joyful, expressive, and emotionally resonant.
Highlights include an interview with Tamsin Johnson, who shares her refined, layered approach to colour, and a feature with Ellen Cumber, exploring the emotional depth of uplifting hues.
Homes & Garden
Editor’s Letter
Editor Jo Bayley opens the Homes & Gardens July issue with a tribute to the beauty of light at this time of year. This is the perfect season, she writes, to look at interiors in depth, as the warm natural light reveals textures, colours, and materials in their full glory.
This Month’s Focus
Rustic charm is the defining theme of the July issue — an aesthetic that informs both the featured projects and the product curation. The emphasis is on warmth, craftsmanship, and an easy sense of countryside luxury.
Design Trends
This month’s issue spotlights three standout trends shaping summer interiors:
The Zigzag Revival
Woven textiles and artisanal rugs take on a new rhythm with bold zigzag motifs. This dynamic pattern brings movement and energy to soft furnishings.
Matcha Green
A rising star in the colour world, matcha green is a rich, grounding hue that blends rustic warmth with modern elegance.
Scenic Murals
Walls become windows to other worlds. From exotic landscapes to pastoral vignettes, these painterly backdrops transform interiors into immersive, escapist spaces full of narrative and depth.
PR Insights for Brands
The July issue embraces the spirit of high summer with a spotlight on seasonal collaborations that celebrate outdoor living at its most joyful and inviting.
There’s strong editorial attention on garden accessories that elevate alfresco entertaining — from lanterns and lighting designed to cast a warm evening glow, to statement pieces that bring charm and character to outdoor gatherings.
Bold ceramic tableware also takes centre stage, ideal for rustic outdoor dining with a tactile, handcrafted feel. One-off tile collections, created in collaboration with artisans, are also highlighted — with standout mentions going to British talents Nina Campbell and Molly Mahon.
PR Insights for Interior Designers
Homes & Gardens continues to champion rising talent through its Next in Design 2025 award, with a mission to foster a more diverse and inclusive design industry. Three of this year’s featured designers are profiled in the July issue.
The House section this month highlights exclusively international projects — primarily from the US, with one coastal home from Australia.
However, there are still plenty of opportunities for British designers to shine.
The Dressing Room feature invites designers to showcase bespoke joinery, clever storage solutions, and inventive layouts.
In the Design & Decorating section, designer Joy Moyler shares her approach to confidently mixing patterns and motifs in textiles — an ideal editorial hook for those with a bold, layered aesthetic.
The Kitchen & Bathroom section explores backsplash trends and bespoke vanity solutions, offering space for designers to share ideas and highlight standout details from their projects.
Finally, the Lifestyle section offers personal insights from industry tastemakers. This issue features Claire German, CEO of Design Centre Chelsea Harbour, and designer Tolu Adeko, who shares what he loves most about London.
House & Garden
Editor’s Letter
Editor Hatta Byng reflects on the magazine’s enduring purpose: not just to inspire, but to offer material for reflection — and action. She references a book published by House & Garden in 1960, where the magazine was described as a platform that shaped taste and enabled design progress. This month’s issue lives up to that legacy, celebrating the winners of the H&G Design Awards, with interior designer of the year Rachel Chudley in the spotlight — first recognised as a rising star by the magazine back in 2019. It’s a reminder of how House & Garden continues to track and champion the evolution of design talent over time.
This Month’s Focus
While this issue celebrates the winners of the H&G Design Awards, it also makes space for fresh summer inspiration. A dedicated Kitchen & Bathroom supplement offers cool, practical ideas for two of the home’s most hardworking spaces — the perfect counterbalance to the awards coverage.
Design Trends & Editorial shoot
Stripes in Focus: House & Garden remains one of the best platforms for showcasing textile collections — and this issue puts stripes in the spotlight. Style editor Ruth Sleightholme highlights their timeless versatility, noting that striped fabrics can complement nearly any interior scheme.
PR Insights for Brands
While garden-ready products remain a seasonal go-to, the July issue of House & Garden offers strong editorial moments across multiple categories.
Stylish Pet Accessories: A fresh and unexpected focus this month: beautifully designed pet essentials that complement stylish interiors. If your brand merges function with aesthetic appeal, now is the time to pitch.
Bedroom Lighting: A dedicated feature on bedroom lighting showcases sculptural designs and soft ambient glows, with top recommendations curated by The List editor. The spotlight is on standout pieces from House & Garden’s trusted List members.
Kitchen & Bathroom Spotlight: The supplement delivers extensive coverage on kitchen and bathroom design, from standout backsplashes to bespoke vanities.
PR Insights for Interior Designers
The July issue unveils the winners of the H&G Design Awards 2025, spotlighting 10 exceptional talents across 10 categories — each supported by a sponsor. Highlights include:
Rising Star: Oliver Lyttelton, supported by Zoffany, is named one to watch — a fresh voice bringing a refined, modern sensibility to British interiors.
Lifetime Achievement: Sponsored by WOW!house, this year’s honour goes to design icon Veere Grenney, celebrated for his enduring contribution to the world of interiors.
When it comes to projects, House & Garden continues to champion British projects — but this month’s cover features a sun-drenched property in Menorca, Spain.
The World of Interiors
Editor’s Letter
In her WOI summer editorial, Emily Tobin turns to gardens as living works of art. This season, she reflects on two distinct landscapes: the refined garden of American collector Bunny Mellon in Virginia and the poetic retreat cultivated by artist and filmmaker Derek Jarman in Kent. Though both creators have passed, their gardens continue to bloom, rich in personality and philosophy. Even the newly launched Wellspring section stays rooted in nature, featuring the botanical prints of artist Charlotte Verity.
This Month’s Focus: Gardens
Garden Editor Tania Compton gathers stories of people for whom plants are not just a passion but a way of life. In Turkey, she visits botanical illustrator Işık Güner, whose valley home becomes a portal into the discipline of drawing — offering an intimate look at nature’s power to shape both interior and creative life.
Exhibitions & Highlights
As a magazine that honours tradition over trend, The World of Interiors offers just one pick from WOW!house show: a room designed by Alessandra Branca. Mixing rich textiles and antiques — particularly those from Rose Uniacke — the room embodies timeless elegance.
Editorial Shoot
This issue skips a traditional product shoot in favour of illustration. Fashion illustrator Cecilia Carlstedt creates a series of expressive garden-themed collages, featuring a curated selection of outdoor furniture by Gianluca Longo — complete with suggestions for incorporating garden statuary.
PR Insights for Brands
The World of Interiors excels at showcasing small, well-made things. In its summer round-up, David Lipton compiles everything from beach tent to ornate bird feeders — offering a platform for artisans, heritage brands, and those with a story to tell.
Garden accessories, botanical tools, and decorative outdoor objects all land naturally in this issue.
PR Insights for Interior Designers
The World of Interiors remains one of the most elusive titles for interior designers to be featured in. The editors are highly selective, favouring projects that are not only visually compelling but also rich in heritage, meaning, and originality. This is why, at times, even the cover may spotlight something seemingly unrelated to interiors—like this month’s ancient mosaics from Mexico.
Still, the magazine offers interesting entry points for creatives. One such opportunity is the One Lasting Thing writing competition, organised in partnership with Montblanc. This month marks the announcement of the competition jury. The contest invites both readers and designers to submit personal essays about the objects they cherish most — a way for interior designers to share their stories.
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