Art Deco Reimagined. Inside the Newman Hotel - Fitzrovia’s Most Anticipated Opening of 2025
- Alla Yaskovets
- Jul 2
- 3 min read
Updated: Jul 5
As the world marks 100 years of Art Deco in 2025, Visualista is spotlighting the most exciting new hospitality spaces shaped by this enduring aesthetic. Among them is The Newman - a design-led hotel opening in Fitzrovia, London, in summer 2025. With interiors by Lind + Almond and a concept rooted in the area’s creative legacy, the project brings a fresh, contemporary lens to the glamour and geometry of Deco style. Ahead of the official launch, we’re sharing a first look at preview imagery from one of the year’s most anticipated openings.
Lind + Almond’s design aesthetic is known for its “worldly eclecticism,” blending refined, timeless spaces with subtle global influences. At The Newman Hotel, the Art Deco references are understated yet confident: fluted lines, geometric tiling, lacquered wood, and sculptural brass fittings all nod to the era without veering into pastiche.
From its guest suites to its brasserie and cocktail bar, The Newman draws inspiration from the vibrant cultural fabric of Fitzrovia — most notably from figures like Nancy Cunard, the writer, political activist, and style icon known for her rebellious spirit and signature stacks of bangles. Her bold presence is subtly echoed throughout the interiors, from the polka-dot-inspired flooring to the eclectic, artful design details that give the hotel its distinctive character. Nancy's iconic bangles are echoed in the geometric details of the headboards, while the geometrical patterns of her hats and scarves were repeated in custom rugs and textile.
The hotel’s artistic curation is particularly compelling. Works by Argentine artist Marcel Garbi introduce local figures such as Quentin Crisp — the celebrated British raconteur and gay icon — and the previously mentioned Nancy Cunard, bringing their stories to guests. Their portraits add both depth and wit to the interiors. These artworks do more than decorate — they anchor the hotel within Fitzrovia’s living history.
Fitzrovia’s architectural DNA runs through the hotel’s design. The curving balconies of nearby Shropshire House — a local Art Deco icon — inspired the sculpted bathroom vanities, while the distinctive tiled façade of the Gem Langham Court Hotel finds a new expression in The Newman’s custom bathroom tiles. It’s a quiet tribute to the neighbourhood, designed into every detail.
Public spaces are equally well considered. Brasserie Adalana and the subterranean Gambit Bar are designed to be destinations in their own right. While the brasserie channels the elegance of continental cafés, Gambit Bar offers an intimate retreat designed to evoke the slower, more refined rhythms of another era.
The Newman’s wellness floor, meanwhile, departs from the Deco mood, embracing Nordic minimalism with a series of serene, functional spaces including salt therapy cabins, hydrotherapy pools, and a meditation studio — a well-calibrated counterpoint to the glamour upstairs.
At a time when Art Deco is being rediscovered not just for its elegant style but also for its spirit — its optimism, glamour, and bold embrace of modernity — The Newman lands with perfect timing. It doesn’t mimic the past but reinterprets it through a contemporary lens, shaped equally by Fitzrovia’s creative legacy and the forward-thinking vision of today. As the debut project from hospitality group Kinsfolk & Co, it promises a thoughtful, grown-up take on luxury — with just the right amount of flair.
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